Adidas Lightspeed F40

A vibrant 45-second online video to showcase the new adidas F50 football boot.

Accordingly, Superfad's introduced subtle & abstract stadium elements throughout the spot which allowed freedom to create some beautiful product shots of the boot flying through a stream of light trails, and the opportunity to see the boot in situ, doing the job it was created for - playing football.

To keep the look of the spot consistent, Superfad came up with the concept of having the F50 boot interact with a football made up of the light streams that appear throughout the spot. Playing with various speed ramps and bullet time effects gives the viewer time to fully appreciate the boot's design, while reinforcing the exceptional speed its lightweight design gives the player.